1) Talk about climate change. A lot. According to the UN, climate change is the "greatest challenge of our time." Let's act like. Climate change deserves at least as much coverage as a downed Malaysian airplane or a deflated football. And, while it may not seem like the creeping mercury of the global thermometer is cause for constant update, there is actually plenty to talk about. You can find a plethora of stories in the latest research, extreme weather events, policy debates and protests.


2) Look at the big picture. When it comes to climate change, human interest stories can make for compelling news, but make sure to take a step back and look at the big picture. If you write about a local farmer driven to bankruptcy by ongoing drought, also explain how that drought is hurting agriculture on the whole (Hart, 2010).

3) Forget the politics. Focus on the impacts. It may be tempting to cover political sparring over climate change: regrettable gaffes, presidential zingers, melting snowballs on the Senate floor. But it's mostly irrelevant. Forget the politics. Focus on the impacts. How is climate change already affecting communities?


4) Cover climate victories. Emphasizing political failures around climate change can breed cynicism. Telling stories about political activists pushing governments to get climate policy right can restore our faith in the political system and nurture feelings of efficacy (Cross, Gunster, Piotrowski, & Daub, 2015). Stories about the latest clean energy breakthroughs will empower the public as well.


4) Interview scientists. When it comes to the science of climate change, don't talk to pundits. Talk to scientists. Climate change is a deeply scientific issue. Nattering nabobs need not apply.
 

5) Correct the deniers. Sometimes, a public figure may suggest that climate change has nothing to do with burning oil and coal. DON'T validate his point of view, and DON'T pause to consider the political value of his apparent ignorance. If someone clouds the facts, offer a correction. Lending a platform to deniers misleads and misinforms.
 

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Shape of the Planet: Both Sides Have a Point.
— Paul Krugman satirizing "balanced" reporting