1) Talk about climate change. A lot. While it may not seem like the creeping mercury of the global thermometer is cause for constant update, climate change is the greatest challenge of our time, and the public deserves to be informed about it.


2) Look at the big picture. When it comes to climate change, human interest stories can make for compelling news, but make sure to take a step back and look at the big picture. If you write about a local farmer driven to bankruptcy by an ongoing drought, also explain how that drought is hurting agriculture on the whole (Hart, 2010).

3) Forget the politics. Focus on the impact. It may be tempting to cover political sparring over climate change: regrettable gaffes, presidential zingers, melting snowballs on the Senate floor. But it's mostly irrelevant. Forget the politics. Focus on the impacts. How is climate change making life worse for Americans right now?


4) Cover climate victories. Emphasizing political failures around climate change can breed cynicism. Telling stories about political activists pushing governments to deal with climate change can restore our faith in the political system (Cross, Gunster, Piotrowski, & Daub, 2015). News stories of Americans tackling climate change make people feel more empowered, spurring them to get involved (Hart & Feldman, 2016).


4) Interview scientists. When it comes to the science of climate change, don't talk to pundits. Talk to the experts.
 

5) Correct the deniers. Sometimes, a public figure may suggest that climate change has nothing to do with burning oil and coal. Don’t validate his point of view, and don’t pause to consider the political value of his apparent ignorance. If someone clouds the facts, offer a correction. Lending a platform to deniers misleads and misinforms.
 

Earth.png
Shape of the Planet: Both Sides Have a Point.
— Paul Krugman satirizing "balanced" reporting