Climate Outreach created a new website, ClimateVisuals.org, to supply communicators with images. Climate Outreach selected visuals based on their effectiveness and organized them to their use (e.g. "images that evoke positive emotions" or "images that evoke negative emotions.") Climate Outreach also put together a guide on how to use images of climate change.
Here are their seven key takeaways:
1) Show real people, not staged photo-ops.
2) Tell new stories about climate change. Don't rely on images of polar bears and smokestacks.
3) Show climate change causes at scale (e.g. a busy highway rather than a single car)
4) Climate impacts (e.g. floods, extreme storms) are emotionally powerful. Couple these depictions with images of solutions.
5) Show local climate impacts, but link to the bigger picture (e.g. local drought is just part of ongoing climatic changes).
6) Be careful with protest imagery. Most people do not identify with climate change protesters.
7) Understand your audience. Conservatives are more responsive to depictions of local impacts and images of clean energy.
Learn more in Images.