Highlights from recent research on the science of climate change communication:
- Nine in 10 U.S. Latinos are concerned about climate change and believe the United States should meet its commitments under the Paris Climate Agreement. Eight in 10 believe the U.S. should move to 100 percent clean energy by 2050 (Sierra Club, 2016).
- U.S. Latinos respond to climate messages that emphasize health, culture and community. Talk about our responsibility to our children and our communities to reduce pollution and transition to clean energy (EcoAmerica, 2016).
- Seven in 10 Americans—including majorities of Democrats and Republicans—believe the United States should participate in the Paris Climate Agreement (The Chicago Council on Global Affairs, 2016).
- Majorities of Democrats and Republicans believe the government should curb carbon emissions from coal-fired power plants, fund clean-energy research, offer tax rebates for electric cars and solar panels, and eliminate subsidies for coal, oil and natural gas. Roughly half of registered voters believe policies to spur the growth of clean energy will create jobs (Leiserowitz, Maibach, Roser-Renouf, Rosenthal, & Cutler, 2016).
- Scientific information about global warming has little impact on public opinion. Climate advocacy efforts, elite opinion and local weather conditions play a far larger role in shaping public concern about climate change (Carmichael & Brulle, 2016).
- People who live in areas afflicted by record-breaking heat are more likely to recognize the climate is changing. The opposite is true for those who live in areas hit by record-breaking cold (Kaufman et al., 2016).
- Conservatives respond to messages focused on the past—messages that show how environmental action would return nature to its previously unblemished state (Baldwin & Lammers, 2016).
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