Highlights from recent research on the science of climate change communication:
- Climate advocates can preempt their opponents by “inoculating” the public against misinformation. Explain that scientists agree on the human causes of climate change and warn that politically motivated groups are trying to sew doubt about the scientific consensus. This can help counteract misinformation (Linden, Leiserowitz, Rosenthal, & Maibach, 2017).
- Media coverage of climate change features fewer climate deniers than it did previously, but reporting still focuses on the conflict between climate deniers and climate advocates (Brüggemann & Engesser, 2017).
- Eight in ten Californians believe climate change threatens the state’s economy and quality of life (Public Policy Institute of California, 2017). California is currently coping with a drought linked to climate change.
- Half of voters don't trust Trump to take the "right" position on energy and environment. The large majority say that protecting nature is more important than increasing oil and gas extraction on public lands (Center for American Progress, 2017).
- Latino voters in key swing states want aggressive action on climate change (Latino Decisions, 2016).
- A new study finds that Americans exposed to the pope’s message about climate change are more likely to see climate as a moral issue. This is especially true among Republicans (Schuldt, Pearson, Romero-Canyas, & Larson-Konar, 2016).
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