Here are three examples of designing for maximum effect around climate change.


Depictions of fire and smokestacks may excite concern, but they might also provoke feelings of powerlessness. Show heroic figures eager to take on a challenge. In the face of a crises, people want to be made to feel like soldiers, not victims, spectators or culprits. Avoid guilt and fatalism. Empower your audience.


Deploy American icons: symbols of the boldness, audacity and can-do spirit that defines our national character (e.g. a cowboy lassoing a tornado).


Depictions of human solutions to climate change can make motivate people, but they can also undermine feelings of concern. Keep your audience engaged by showing how climate change is an opportunity for advancement, not just preservation. This is our chance to build a more just, livable and sustainable world.