By and large, Americans think climate change will hurt distant people and places sometime in the future. In actuality, climate change is harming Americans right now. Why the disconnect? Humans have not evolved to grapple with seemingly distant, impersonal threats like climate change. For some Americans, namely conservatives, the solutions to climate change threaten core values. Making matters worse, news coverage of climate change has largely failed to convey the scientific consensus, an important prerequisite to
accepting the reality of the problem.
Learn more about The Conversation
Americans on Climate Change • Why Don't We Care More? • Climate Change in the News • A Guide for Journalists
Communicators should aim to overcome the sense that climate change is a distant threat and that there is nothing to be done about it. Explain the science in plain English. Show how climate change is hurting Americans now. Point the way to the solution. And, most importantly, show how dealing with climate change will satisfy our most deeply held values and beliefs.
Learn more about Communication
Explaining the Science • Words • Images • Messengers •
Winning Hearts and Minds • Persuading Conservatives • Sounding a Call to Action
What does effective communication look like? Find out how (and how not) to apply these lessons. Whether you're giving
a presentation or chatting with your uncle over Thanksgiving dinner, see how it's done here.
Learn by Example
Applying These Lessons • Talking Climate: The Wrong Way • Talking Climate: A Better Way •
Visual Design • From Around the Web